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Best Online Marketing Tools for Small Businesses

Whether you are a small startup or a local shops planning for marketing your business online,here are some of the best tools for marketing that should help you bring more people to your product or service or may be used for increasing traffic..

1. Ad Words - One of the best advertising platform which lets you create your ads for targeted audience whether they are local or global and provides efficient management of Campaigns of your ads .Advertising on Ad words can attract more customers than any other platforms because it is designed by google.Signing up for ad words is free you have to only pay when users click on ads or call .Additionally you can use Ad words scripts if you know how to use them.

2. Bing Ads - Billions of people uses search engines everyday for Shopping new Products ,Services. Bing ads is  somewhat similar to Ad Words and provides same services ,the only difference is that you ads will show only on either one of the platforms.You can use both these platforms for promotion of your products by dividing your budget.The ads created  can also be used for increasing your website traffic.

Tip- Always Add your Business to Google Local business or Bing local Business - So that your customer can find your business on Search Engines .

3. Twitter ads - Just 140 characters ,yes twitter allows only 140 characters .Yet it is an power tool for social media advertising because its engaging and people love to tweet things happening around the world .Ads on twitter can be targeted to its users directly by region ,city or by a postal code which means more potential penetration of ads into these areas.The best thing about twitter ads is that you grow your community with international followers which helps in Popularization of you Brand .

4. Facebook ads- Facebook has larger audience base than any other social media site ,it has 1.86 billion monthly active users from around the world .So its an great opportunity to advertise your product on Facebook.First you have to create a Facebook page for your Brand and than add some post to the page -the posts can be used as ads  or you can choose various formats available for ads  on the page.You can create your ads on- Facebook.com/business

5. Hub spot -  Hub spot provides creation of blog posts ,eBooks,Videos for online marketing and offer SEO and Ads software .You can connect it to gmail,outlook and Send Personalized Newsletter and offers to Your Customer.Attract leads by creating blog posts, info graphics, eBooks, and videos that are engaging. It also helps you to optimize and share them on social media .Collect information about your new customers to gain the loyalty of your buyers.

Few things you can do with online Marketing Tools are
Expand your business globally and reach new Customers.
Create and Display Effective ads.
Create and optimize your shopping campaigns specifically for Your product.
Track your sales and Conversions

Before you start advertising on these platforms you'll  need to setup an account .Setting up a account is easy and just takes few minutes

Digital Marketing
Digital marketing

Also read our Top  Articles on Creating content for Marketing and Advertising.
Simple Design Principles for Creating Content 
How to Create and Enhance Backgrounds from Images
How to Brand your Blog or Website  
How to use Emails for Better Marketing of Products and Services

Posted by : +Naveen kumar 
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